Social Media Specialist

Company Overview:

Sundew is a premier digital transformation and consulting company with over 18 years of industry presence. We specialize in high-end, niche design experiences for various digital initiatives for global enterprise customers. We operate at the intersection of complex data and high-aesthetic brand storytelling, delivering sophisticated solutions for clients across the Middle East, the EU, and the USA.

Role Overview:

Seeking a Social Media Marketing Specialist with 3+ years of B2B experience to manage the end-to-end social media across key platforms. Responsible for executing data-driven strategies, creating engaging content, and optimizing paid campaigns to drive brand awareness and lead generation. Requires strong expertise in LinkedIn marketing, analytics, and a performance-driven approach.

Key Responsibilities:

• Own and manage end-to-end social media presence for the organization and client accounts across platforms like LinkedIn, X (Twitter), Facebook, and Instagram.
• Plan and execute data-driven social media strategies aligned with business and revenue goals.
• Develop and maintain a content calendar, leveraging trending topics, audience insights, and campaign objectives.
• Create high-quality, engaging content (posts, carousels, short videos) in collaboration with design and content teams.
• Run and optimize paid social campaigns (LinkedIn Ads, Meta Ads) to drive brand awareness, engagement, and lead generation.
• Actively engage on platforms like Quora, Reddit, and niche communities to build brand authority and drive organic conversations.
• Collaborate with SEO and content teams to ensure alignment with organic growth strategies.
• Stay updated with the latest trends in AI-driven marketing, social algorithms, and content formats.
• Social Media & Analytics: LinkedIn Analytics, Meta Business Suite, X Analytics.
• Marketing Tools: HubSpot / Zoho CRM (or similar CRM tools).
• Content & Design: Canva, Adobe Suite (basic understanding).
• AI Tools: ChatGPT, Gemini, Jasper, Copy.ai (for content ideation & optimization).

Key Requirements:

• Bachelor’s degree with 3+ years of hands-on experience in B2B social media marketing.
• Strong expertise in LinkedIn marketing and paid campaigns is a must.
• Proven ability to identify target audiences and create personalized, high-impact content.
• Strong understanding of social media metrics, analytics, and performance optimization.
• Experience managing multiple campaigns/projects in a fast-paced environment.
• Excellent communication, time management, and stakeholder handling skills.
• High attention to detail with a data-driven and analytical mindset.

Good to Have:

• Certifications in Digital Marketing / Social Media (Google, HubSpot, Meta, etc.).
• Exposure to marketing automation and AI-driven campaign optimization.
• Experience in B2B lead generation and funnel optimization.